Privacy Policy

1. Introduction

Little Umbrella studios (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, share, and safeguard your personal information when you access or use Extra Life (the “Game”), our websites, and any related services (collectively, the “Services”). By downloading, installing, accessing, or using our Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Services.

2. Information We Collect

We collect information that you provide directly, information generated automatically when you use the Services, and information we receive from third-party partners.

2.1 Information You Provide

• Account data: email address, username, password, profile name, avatar, age or date of birth, and account preferences.
• Payment data: billing address and transaction records. Payment card details are processed by our secure payment processors; we do not store full card numbers.
• Communications: messages you send to customer support, feedback, survey responses, and social media interactions.

2.2 Information Collected Automatically

• Device data: device type, model, manufacturer, operating system and version, unique device identifiers (such as advertising IDs), mobile network information, language settings, and time zone.
• Gameplay data: in-game progress, levels completed, achievements, virtual items, preferences, custom content, and interactions with other players.
• Usage data: session duration, features used, screens viewed, taps and gestures, crash logs, performance diagnostics, and error reports.
• Location data: approximate location derived from IP address or device settings. We do not collect precise GPS location unless you explicitly opt in.

2.3 Information from Third Parties

• Social and platform partners: if you log in through Apple, Google, Facebook, or another platform, we may receive your name, email address, and profile picture in accordance with your privacy settings on that platform.
• Advertising and analytics partners:aggregated or pseudonymized data used for analytics, attribution, and advertising performance measurement.

3. How We Use Your Information

We use your information for the following purposes:

• To provide, operate, maintain, and improve the Game and Services.
• To create and manage your account and authenticate your identity.
• To process transactions and deliver in-game purchases.
• To personalize your gameplay experience and recommend content.
• To communicate with you about updates, promotions, security alerts, and support.
• To analyze usage trends, monitor performance, and fix bugs.
• To detect, prevent, and address fraud, cheating, abuse, and security incidents.
• To comply with legal obligations and enforce our Terms of Service.
• To serve relevant advertising and measure the effectiveness of marketing campaigns.

4. Legal Bases for Processing

Where applicable data protection laws require a legal basis, we process your personal information on one or more of the following grounds:

• Performance of a contract: to provide the Services and fulfill your requests.
• Legitimate interests: to improve our Services, ensure security, prevent fraud, and communicate with users.
• Consent: for marketing communications, personalized advertising, and precise location data where required.
• Legal obligation: to comply with laws, regulations, court orders, or government requests.

5. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

• Service providers: trusted vendors who perform functions on our behalf, such as cloud hosting, analytics, payment processing, customer support, fraud prevention, and email delivery.
• Advertising partners: third-party advertising networks and attribution providers that help us deliver and measure ads, subject to your consent where required.
• Legal and safety: law enforcement, government agencies, or other parties when required by law, court order, or to protect our rights, property, or safety, or the rights, property, or safety of others.
• Business transfers: in connection with a merger, acquisition, financing, reorganization, or sale of assets, your information may be transferred as part of the transaction.
• With your consent: when you expressly authorize us to share your information.

6. Cookies and Similar Technologies

Our website and Services may use cookies, web beacons, pixels, local storage, and similar technologies to recognize your device, remember your preferences, understand usage, analyze performance, and support advertising and marketing attribution. You can manage cookies through your browser or device settings. Please note that disabling certain technologies may affect the functionality of the Services.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will delete, anonymize, or securely dispose of it.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: request a copy of the personal information we hold about you.
• Correction: request that we correct inaccurate or incomplete information.
• Deletion: request that we delete your personal information, subject to legal exceptions.
• Restriction: request that we limit the processing of your information.
• Portability: request a copy of your data in a structured, machine-readable format.
• Objection: object to processing based on legitimate interests, including direct marketing.
• Withdraw consent: where we rely on your consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the details in Section 14. We will respond within the timeframe required by applicable law.

9. International Data Transfers

We operate globally and may transfer, store, or process your information in countries other than your own. When we transfer personal data across borders, we use appropriate safeguards, such as standard contractual clauses or other legally recognized transfer mechanisms, to ensure your information receives an adequate level of protection.

10. Children’s Privacy

The Services are not directed to children under the age of 13 (or the minimum age required by local law). We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child without verifiable parental consent, we will take steps to delete that information as quickly as possible. If you believe a child has provided us with personal information, please contact us.

11. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

12. Third-Party Links and Services

The Services may contain links to third-party websites, services, or advertisements that are not operated by us. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you interact with.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or Services. The updated version will be indicated by a revised “Last updated” date at the top of this page. We encourage you to review this policy periodically. Your continued use of the Services after changes take effect constitutes acceptance of the revised policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Little Umbrella studios
Email: privacy@littleumbrella.gg